Boundless Journey Like a Roc Bird, Striving for Greater Glory丨Heartfelt Congratulations on Mr. Zhu Zhenpeng Being Honored to Assume the Presidency of Haian Group

Source:Haian Group
On December 26, 2025, the 18th meeting of the Second Board of Directors of Haian Rubber Group Co., Ltd. was held, during which the proposal on adjusting the position of the company’s president was reviewed and approved:
1.Mr. Zhu Hui, Chairman of the Board, shall no longer concurrently serve as President of the company.
2.Mr. Zhu Zhenpeng is appointed as President of the company. His term shall commence from the date of approval of this board resolution and end upon the expiration of the term of the Second Board of Directors.

This personnel arrangement is an important decision made by the Board of Directors based on the overall strategic development of the company after prudent study. During his tenure as concurrent President, Mr. Zhu Hui diligently performed his duties, and the Board fully affirms his efforts and achievements.

Mr. Zhu Zhenpeng possesses outstanding professional competence and rich practical management experience. His qualifications have been reviewed and approved by the Board Nomination Committee. The Board believes that the newly appointed President will effectively lead the management team and promote the company to achieve its high-quality development goals.


Personal Profile: Mr. Zhu Zhenpeng
Mr. Zhu Zhenpeng, male, Han ethnicity, Chinese nationality, born in November 1992, holds a bachelor’s degree. Currently serves as:
  • Director and President of Haian Rubber Group Co., Ltd.;
  • Chairman of Fujian Xinhui Investment Group Co., Ltd.;
  • Director of Haian’s subsidies in Canada, Russia, Ghana, South Africa, Shanghai & Xiamen, etc.;
  • Delegate to the 14th Fujian Provincial People’s Congress.

Brief Introduction to His Achievements
After graduating from university, Mr. Zhu Zhenpeng joined and served in Haian Group, starting as an entry-level workshop operator and growing step by step. He has overseen production scheduling, procurement systems, quality control, warehousing systems, etc., and is familiar with workshop assembly line processes and machinery equipment. During his tenure in the business system, he led by example, focused on practical results, personally led the team to travel frequently to dozens of countries to expand business, demonstrated commendable dedication, and made outstanding contributions to the company’s performance growth.

He spearheaded the establishment of over a dozen overseas subsidiaries, completing a new global business layout; optimized the marketing team structure, built localized teams in multiple countries and regions including the Americas, Oceania, and Africa, achieving steady growth in overseas market share; led the signing of long-term strategic cooperation agreements with multiple clients, driving continuous expansion of the group’s international trade scale, upgrading from “product going abroad” to “service going abroad”, and accelerating brand globalization.

As a representative of the young and promising Fujian entrepreneurs, Mr. Zhu Zhenpeng is passionate about learning and constantly seeks knowledge and exploration. He has attended advanced study programs at several prestigious universities to achieve a leap in self-worth. With a long-standing commitment to corporate social responsibility, he is dedicated to propelling Haian Group into a world-leading brand through technological innovation and a global perspective. His exceptional leadership integrates pragmatic spirit with international strategic vision, setting an industry benchmark for China’s high-end manufacturing—specifically the all-steel giant tire sector—in breaking into the international market.

Professional Experience
June 2013 – April 2021: Assistant to the Chairman, Deputy General Manager, and Director of Fujian Haian Rubber Co., Ltd.;
May 2014 – May 2022: Supervisor of Fujian Haikuang Trading Co., Ltd.;
January 2015 – December 2021: Executive Director of Putian Shenglong Tire Co., Ltd.;
July 2020 – November 2021: Executive Director of Fujian Xinhui Investment Group Co., Ltd.;
April 2021 – present: Director of Haian Canada INC.;
November 2021 – present: Chairman of Fujian Xinhui Investment Group Co., Ltd.;
April 2021 – December 25, 2025: Served successively as Director, Vice President, and Executive President of Haian Rubber Group Co., Ltd.;
August 2022 – present: Director of Haian RUS LLC;
September 2022 – present: Executive Directo of Haian Rubber Group (Xiamen) Co., Ltd.;
January 2023 – present: Director of Haian Rubber Group (Shanghai) Co., Ltd.;
February 2025 – present: Director of Haian Chile SPA;
April 2025 – present: Director of Haian Ghana Ltd.;
October 2025 – present: Director of Haian South Africa Co., Ltd.;
Current Positions:
Director and President of Haian Rubber Group Co., Ltd.;
Chairman of Fujian Xinhui Investment Group Co., Ltd.

Personal Honors
Elected as “20th Fujian Outstanding Entrepreneur” (2024);
Awarded the honorary title of “Advanced Individual in Putian Key Industries” (2022);
Conferred the Putian May Fourth Youth Medal (2021);
Recognized as a “High-Level Talent” in Putian (first batch of 2022);
Designated as “Fujian Provincial High-Level Talent (Category B)” (29th batch of Putian);
Honored as “Outstanding Contributor to Enterprise Technological Innovation” by the Organizing Committee of the 16th China (Beijing) International Construction Machinery Exhibition.

Personal Invention Patents
  1. 2021: Granted 1 utility model patent by the National Intellectual Property Administration (NIPA), with patent number: 202121270801.1.
  2. 2022: Granted 2 utility model patents by NIPA, with patent numbers respectively: 202122739310.3, 202122766527.3.
  3. 2023: Granted 1 invention patent (patent number: 202311132700.1) and 8 utility model patents by NIPA, with patent numbers respectively: 202222479037.X, 202222479133.4, 202222479399.9, 202222479476.0, 202223110047.2, 202223111442.2, 202223111459.8, 202320741873.2.